PNEUMA Twist Mascara
A waterproof mascara concept built around two personalization levers: a swivel grip for more controlled application angles, and replaceable wand heads (long/short) to match different lash styles and user preferences. The form language borrows from sculptural, rotating symmetry to communicate “gentle but firm,” aligning with the PNEUMA concept.
Project Type:
Solo Project
Industrial Design
Deliverables:
Form exploration, mechanism development , CAD & prototype, CMF Design & 3D rendering
Time Frame:
3 Month / 2020
Tools:
SolidWorks, Fusion 360, KeyShot, Vizcom, Adobe
Outcome
Most mascara packages assume a single “best” grip and a single brush geometry, but users vary heavily in wrist mobility, application habits, and desired lash results. PNEUMA reframes mascara as a personalizable tool: the body incorporates a swiveling grip to reduce awkward wrist angles and improve control during edge cases (inner corner, lower lashes, and tight lashlines), while the wand is modular with interchangeable heads (shown as two wand options) to support different use intents without redesigning the whole product.
The design is engineered as a compact multi-part assembly rather than a monolithic shell. The exploded breakdown defines a clear internal stack-up (including small damping elements) and assigns practical materials across components: a mix of PETG plastics for the main housing, TPE for wand elements, and stainless steel / engineering plastics for internal parts where stiffness and durability matter. The final output emphasizes manufacturable part segmentation, consistent surface language, and high-contrast CMF to reinforce a premium, sculptural cosmetics identity.
